In today’s highly competitive market, businesses are facing an increasing challenge of standing out and connecting with their target customers. One of the most effective ways to achieve this is through customer segmentation. Customer segmentation is the process of dividing customers into groups with similar characteristics, such as demographics,...

Social media has become a vital aspect of modern marketing, with brands of all sizes and industries using platforms such as Facebook, Instagram, Twitter, and LinkedIn to reach and interact with their target audiences. In fact, social media marketing has become so important that many companies now have teams...

Influencer marketing has become a popular way for brands to reach their target audiences through social media personalities who have a large following and are perceived as trusted sources of information and recommendations. However, like any marketing strategy, influencer marketing also has its drawbacks and limitations. Four key disadvantages...

Startup business owners need to put extra effort to find success compared to that of established business owners. What we observed over the years is that many of startup owners fail just because of small marketing mistakes. This article gives a detailed view of common marketing mistakes made by...

We live in a brand saturated world. Every day an average person exposed to 350+ brands directly and another 3000+ brands indirectly. For example, from the Toothpaste, Brush, Soap, Shampoo, Dress, Shoes, Perfume, car, bike, mobile phone etc everything which we use from the morning to night is branded....

When marketers discuss traditional marketing vs Digital marketing, there is a lot of points to consider. Nowadays because of the rise of digital space, many of the advertisers are running behind digital advertisement without understanding the true power of the Digital and Traditional advertisement. Here we discuss the major...

Every brand wants to reach the top of mind of their consumers. In this battle, some of the brands will win and many of them fail. Only a few brands will able to effectively communicate their brand strategy and predict features to their consumers. The successful brands could able...

Many bigger brands are stopped or delayed all their marketing campaigns in light of the COVID Spread. So all others are confused about their Marketing Strategies During COVID-19 situation. Everyone is asking “should I continue running marketing campaigns?” My answer is a big Yes. At the same time, it...

In the middle of this global Pandemic, governments across the globe struggling to reduce the health shock with various measures like testing contact tracing, isolation, quarantine, and implementing travel restrictions. Many nations including India implemented complete lockdown to reduce this health shock and relaxing the norms very slowly. But...

What is Optimizing Marketing Budget? Marketing Budget optimization is not about reducing your spending in marketing activities, but it’s all about when you look back to your marketing Budget data and get the maximum benefit out of the same. If you are a small shop owner who wants to...