Top 25 Common Marketing Mistakes by Start-ups

Startup business owners need to put extra effort to find success compared to that of established business owners. What we observed over the years is that many of startup owners fail just because of small marketing mistakes. This article gives a detailed view of common marketing mistakes made by...

What is a brand? and How to build a strong brand?

We live in a brand saturated world. Every day an average person exposed to 350+ brands directly and another 3000+ brands indirectly. For example, from the Toothpaste, Brush, Soap, Shampoo, Dress, Shoes, Perfume, car, bike, mobile phone etc everything which we use from the morning to night is branded....

Traditional Marketing vs Digital Marketing: Which gives Better ROI?

When marketers discuss traditional marketing vs Digital marketing, there is a lot of points to consider. Nowadays because of the rise of digital space, many of the advertisers are running behind digital advertisement without understanding the true power of the Digital and Traditional advertisement. Here we discuss the major...

Great Examples of Effective Brand Communication

Every brand wants to reach the top of mind of their consumers. In this battle, some of the brands will win and many of them fail. Only a few brands will able to effectively communicate their brand strategy and predict features to their consumers. The successful brands could able...

How to Adapt Your Marketing Strategies During COVID-19

Many bigger brands are stopped or delayed all their marketing campaigns in light of the COVID Spread. So all others are confused about their Marketing Strategies During COVID-19 situation. Everyone is asking “should I continue running marketing campaigns?” My answer is a big Yes. At the same time, it...

The Economic Impact of COVID-19 in India

In the middle of this global Pandemic, governments across the globe struggling to reduce the health shock with various measures like testing contact tracing, isolation, quarantine, and implementing travel restrictions. Many nations including India implemented complete lockdown to reduce this health shock and relaxing the norms very slowly. But...

20 points to Optimize Marketing Budget

What is Optimizing Marketing Budget? Marketing Budget optimization is not about reducing your spending in marketing activities, but it’s all about when you look back to your marketing Budget data and get the maximum benefit out of the same. If you are a small shop owner who wants to...

Great Benefits of Television Advertising

There is no doubt that advertising will influence the purchasing decisions of consumers. That is the main reason that all businesses looking for more and more advertisement opportunities to reach their consumers. With a lot of advertisement options available such as Television, print, radio, posters, notices, billboards, internet, social...

20 steps to For Improving Print Advertisement

Print advertisement is proven its capability over the centuries. It will able to drive people to your business and boost sales. Print advertisement includes the advertisement which you publish in newspaper, weekly and magazines. These advertisements are a little bit costly because of the effort involved in preparing the...

Disadvantages of TV Advertisement and ways to overcome it

Still being the most popular advertisement medium, new generation marketers are not fully utilizing the benefits of television advertisement. This article cross checking the most discussed disadvantages of television advertisement and solutions to overcome it....