Why social media is inevitable in the modern marketing mix?
Social media has become a vital aspect of modern marketing, with brands of all sizes and industries using platforms such as Facebook, Instagram, Twitter, and LinkedIn to reach and interact with their target audiences. In fact, social media marketing has become so important that many companies now have teams...
Disadvantages of Influencer Marketing
Influencer marketing has become a popular way for brands to reach their target audiences through social media personalities who have a large following and are perceived as trusted sources of information and recommendations. However, like any marketing strategy, influencer marketing also has its drawbacks and limitations. Four key disadvantages...
Traditional Marketing vs Digital Marketing: Which gives Better ROI?
When marketers discuss traditional marketing vs Digital marketing, there is a lot of points to consider. Nowadays because of the rise of digital space, many of the advertisers are running behind digital advertisement without understanding the true power of the Digital and Traditional advertisement. Here we discuss the major...